What motivates them to do this? Or, more precisely, why should you take the same path?

Your brand colors create an association with your brand when it comes to branding. Using your brand colors across multiple channels and mediums strengthens the connection between your brand, your logo, and other branding elements. It also gives your brand a unified look and feel, making it memorable and recognizable.

In this article, we will look at how to maintain color consistency and list the various ways you can incorporate your brand colors. 

Why Do Branding Colors Matter?

Emotions are strong and (whether we like it or not) influence our decisions. You must cultivate a strong emotional connection with your customers as a brand. The problem is that you can’t tell your company’s entire life story in a logo —but branding colors provide a direct approach to your customer’s hearts.

Faber Birren, a well-known color theorist, wrote extensively on the relationship between colors and our emotional states, particularly in his book Color Psychology and Color Theory. He says that colors such as red and blue elicit different emotional responses in the same way that the words “love” and “sky” do. Even more intriguing, the same colors tend to elicit similar reactions in different people. This applies even to shades of individual colors, so deep dark blue and light sky blue will have different effects.

Color Consistency Is The Key

Some brands overlook the significance of color consistency. You’ve probably seen it a million times: a company uses red for outdoor advertising, pink and yellow for social media, and green and blue for emails. This has absolutely nothing to do with consistency. This approach simply confuses the clients about what they’ve just witnessed. How can they remember your brand if the colors change from placement to placement?

Color consistency is critical for businesses that want to build strong, recognizable brands. Maintaining color consistency makes it easier for your client to identify your company among dozens of others and, as a result, increase overall brand awareness. It serves as a strong foundation for good branding and creates a strong, memorable brand and proper perception in the minds of your current and potential clients.

Branding colors have a direct impact on your brand identity. For example, pink may be your favorite color, but it may be the worst for your business objectives. But, before you even consider which colors you want to represent you, you must first determine your ideal brand personality.

How to Choose Brand Colors?

If you’re wondering how to choose your brand colors, we recommend breaking the process down into 5 easy steps:

1- Create your brand’s identity: Is your brand serious or humorous? Will you be friendly or official? Choosing the right colors for your company will be easier once you have defined your core goals and established a mood and tone for your brand.

2- Find out what colors mean: With white representing purity and green representing growth, you’ll want to delve deep into color psychology to find your go-to color.

3- Get motivated: Seek inspiration from art movements, movies, and your competitors’ branding to create a recognizable color system for your brand. 

4- Select your primary color: Choose your primary color and build your brand identity around it based on your company goals, brand mood, and research. 

5- Create a palette of secondary colors: Once you’ve decided on your primary color, consider the secondary colors that will go with it. 

Now that you have picked yor branding color palette,  it’s time to know where and how to use it.

14 Places To Integrate Your Brand Colors

Each brand has its own online and offline presence, each with its own placements.

First: Online Placements

If you’re creating an online identity for your business, these are the main 7 places for integrating your color palette.

1. Logo

Your logo takes first place. It is the core of your brand’s identity. Then, consider where this logo is used, whether it’s your social media profiles, leaflets, or office design.

2. Website

Your website is a go-to resource for customers, business partners, and potential investors who want to learn more about your company. Therefore, colors should be used throughout your website, including the header, footer, and buttons.

3. App 

Don’t forget about the app! Your brand colors should be present everywhere, beginning with the app icon that will appear on your clients’ phones and progressing to the app’s buttons.

4. Social Media

Social media platforms provide numerous opportunities to incorporate your brand palettes. Consider your social media page background, avatar, and publications — all of these provide opportunities to demonstrate your brand colors consistently.

5. Blog

Do you have a blog? Make sure your blog’s header, featured image, and visuals within the articles are all consistent.

6. Email Marketing

Are you sending emails and newsletters? Make creative use of your brand colors when designing them. Consider your email header, email content, footer, and other elements, and keep them consistent and on-brand.

7. Paid Ads

Paid advertisements are another way to reach your customers where they are most likely to be. Your colors should be present in any Facebook ad, Google ad, or even a placement on an influencer’s profile.

Second: Offline Placements

If your brand extends beyond the internet, ensure color consistency in your offline materials as well. Let’s look at where you should use your brand colors.

1. Presentation

We adore packaging. It’s also a must-have place for your brand’s colors. Consider all of the small details in your packaging, and where can you incorporate your brand colors? As an added touch, consider eco-friendly packaging that your customers can reuse.

2. Street Advertising

Do your customers notice your advertisements as they walk down the street? Make sure your offline advertising is consistent, whether you use posters, billboards, or flyers for marketing your brand.

3. Merch 

People are crazy about merch. The hats, bottles, and stickers you give away at music festivals and events all create opportunities for you to stay in the minds of your customers.

4. Shop Design

If you’re fortunate enough to have an office or an actual store, be consistent in their design. Display your posters on the office walls, use furniture with your brand colors and even choose the music played to suit your identity.

5. Uniform

Your employees are a representation of your brand’s identity. Make them look nice! Work with a fashion designer to create a uniform that stands out from the crowd while also communicating your brand message.

6. Business Cards

Create a design for your business cards that matches your identity. It would be best if you considered not only your clients but also your business partners and investors. 

7. Events

Last but not least, are you ready for any offline events? This is an excellent opportunity to interact with your customers at various exhibitions, festivals, and workshops.

Furthermore, videos help you develop brand loyalty, improve lead generation, and boost social interaction by establishing relationships between your brand and the customers.

Here are 5 tips for making interesting social media video content that is worth watching an

d sharing to put you on track for achieving real online growth.

Tip #1: Film High-Quality Footage
With the increasing popularity of video on social media, both users and platforms expect high-quality content. In fact, Instagram recently announced that the Instagram Reels algorithm would deprioritize blurry, low-resolution videos.
The good news? You don’t need expensive or advanced equipment to get started, as you can shoot high-quality content on your smartphone. Today’s smartphones can record videos with high visual and audio quality.
When filming social media videos, you need to keep in mind the audio.
Always record in a quiet room with good acoustics. This can be accomplished by filling the space with soft items and furniture to absorb sound and prevent echo. Also, the most important thing is to stabilize your phone with a tripod or even a phone stand to ensure your footage isn’t shaky when filming. 
Later on, you can consider investing in a good camera, a microphone, and a ring light, but again they are not needed when you are just getting started.
Tip #2: The 5-Second Rule
Nowadays, people’s attention spans are getting shorter, and you only have five seconds to get your viewers’ attention, and the best way to grab their attention is with a compelling, strong hook because that’s when they’ll decide to either keep watching your video or move on to other content.
Start off with a startling fact, an intriguing question, or even a personal one just to pique curiosity. Sometimes humor can help to break down barriers between the brand and the viewer, so you might consider starting with a joke. Because you’re laughing together, the customer feels an instant connection.
Tip #3: Add Text or Subtitles
Subtitles and text allow viewers to engage even if their volume is off, as most often, they watch videos without sound. That’s when subtitles come in handy. Even if the sound is turned off, these will allow you to capture your viewers’ attention and keep them from missing what’s going on.
Make sure to use the same font, colors, and style for each video to create cohesive branding on your social media videos, making it easy for your community to follow along with your identity.
Tip #4: Keep Your Videos Brief and Creative
It’s essential to keep your videos creative, bite-sized, short, and simple while still providing value. 
This entails removing all of the unnecessary parts and keeping only the relevant and engaging ones. Videos should capture viewers’ attention, convey a message, and compel them to take action in a short amount of time. This way, people will be more likely to watch the entire video instead of clicking away before the end.
Tip #5: Always Include A Call-to-Action
People will want to know where to go or what to do after watching your video. And this is your opportunity to respond. Give the audience a goal and encourage them to do what you want them to do.
Remember that your CTA shouldn’t be too sales-focused, as that’s when people get turned off, and consider using motion design, bright colors, or animation to highlight the final CTA.

Here are 8 reasons why you should include video content in your social media strategy.

1. Draw People’s Attention

A video is an excellent tool for engaging your audience. It is extremely easy to consume, as opposed to a long-winded paragraph. We’re all guilty of scrolling through our social media feeds passively, and only the most compelling content gets our attention. Video allows you to capture viewers’ attention in the first few seconds. The ability to include information in easily digestible videos that are long enough to deliver your message but short enough to leave the viewers wanting more.

2. Optimize Your Content

Your content, including videos, should be optimized for search engines. After creating compelling content, how do you know if you’ll be near the top of the “popular” and “trending” lists? 

Make sure to create catchy headlines and descriptions for your video so that it will appear in searches, as well as use tags to improve search results on YouTube and Facebook.

3. Share Your Unique Message

Your video should tell a story that leaves viewers wanting more while keeping your call to action in mind. Your large video content can be repurposed to focus only on specific messages. If done correctly, the video’s influence can last for months and provide you with engaging content for the foreseeable future.

4. Keep Up With Trending Topics

Make sure always to act quickly and take advantage of breaking news, trending consumer behavior, and any other relevant content that goes viral. 

Some of the most astute brands use real-time techniques to become a part of the social conversation. Many popular hashtags (such as #WednesdayWisdom) recur weekly and reach a wide range of consumer demographics. As a brand, you should create campaigns that elicit conversation, and connecting your video to trending events is essential to doing so.

5. Expose Your Brand

Logos play an essential role in connecting a company and its customers. Watermarking your videos with your logo is essential for ensuring instant brand recognition, adding associative meaning to social media campaigns, and gradually building brand identity and trust.

6. Increase Brand Awareness

If a picture is worth a thousand words, imagine what a video is worth. Being relevant is one thing, but it means nothing if the quality of your video is subpar. Poor sound and picture quality tarnishes your message’s credibility and can quickly generate negative brand associations. However, by removing background noise and low resolution, you can vastly improve user interaction.

7. Personify Your Company

Videos are an excellent way to show your followers the people and processes that go into running a business, thus increasing the transparency of your brand. If you can humanize what you do, it’s a great example of the company; after all, people do business with people. Behind-the-scenes videos show how you work and familiarise prospects with the people behind your brand.

8. Monitor Engagement

It’s critical to track the progress of your video to determine what works and, more importantly, what doesn’t. Whether your videos are part of paid campaigns or organic posts, their progress should help future video marketing efforts. 

Brand voice is an incredible tool for brands looking to engage with customers, raise brand awareness, increase sales, and make brand improvements.

Here are some steps to help you establish a voice for your brand on social media:

1- Determine The Core Values Of Your Brand

Your brand’s core values should be an important part of how you present your company. Consumer trends have changed, and customers are now much more willing to buy from brands that share their values. According to the 2020 Consumer Culture Report, more than 70% of consumers prefer to engage with brands that share their core values. Among millennials, this figure rises to 83%.

Brands should use social media to inform their customers and followers about these core values and to ensure that they understand what their brand stands for. The way you create and share content, as well as your interactions with your followers, should reveal information about your identity.

2- Determine And Understand Your Target Audience 

Analyzing what your target audience enjoys, knowing what types of content they like, and which posts do not engage with them well will help you create ideas and plans based on their preferences.

Here are some activities to help you understand your target audience:

• Asking your followers to provide feedback
• Conducting surveys and questionnaires
• Tracking social media activity with data and analytics to gain insight into their behavior

3- Be Consistency Across All Platforms

Most brands have accounts on all social media channels. It is critical to maintaining consistency regardless of which platforms or apps you use. If you have different people in the team posting on different apps, your voice may change or become diluted. 

Create a style guide for your voice and write a list of values to ensure consistency and that everyone on the team understands the importance of your brand voice.

Your brand’s voice and tone should be consistent across all platforms, including:

• Emails
• Profile Bios
• Live chat and instant messaging
• Posts and interactions on social media

Many of today’s iconic brands have a defined and consistent brand voice that has proven valuable over time.

For instance:

Coca-Cola

Coca-Cola’s unique and consistent message is easily recognized, as they always emphasize happiness and joy. And above that, they add a friendly a consistent tone of voice over all tv ads and social media platforms.

Also, Nike

“Just do it,” three iconic words that really set the tone for Nike.

Nike has continued to value and promote their brand voice as bold, inspiring, and motivating. That has stuck for years, and they always make sure everything on their social accounts speaks those words.

Having a distinct, strong, and recognizable brand voice will reinforce your message, highlight your core values, and provide a sense of uniqueness.

It will definitely strengthen your brand’s presence on social media, creating consumers who want to interact with you and learn about your culture.